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Analytics

Connect ZyndraAI to Google Analytics

The connection sends events from the chat flow to GA4 so you can measure the AI agent's impact.

What you can do with Google Analytics

See the chat as part of the customer journey, not as a separate silo. ZyndraAI sends the events you choose to GA4.

  • Track how many visitors start a conversation.
  • Measure conversion for visitors who chatted versus others.
  • Track specific steps in the flow as events in GA4.
  • Include the chat's impact in your existing reports.

How to connect them

1

Connect your Google Analytics account

Activate the integration in ZyndraAI and log in with your Google Analytics account. Permissions are approved once.

2

Decide what should happen

Choose in the flow builder which step in the conversation should trigger the integration and what data should be sent.

3

Test and publish

Run through the flow in test mode, check that the data ends up in the right place and publish it on your channels.

Frequently asked questions about the Google Analytics integration

Which version of Google Analytics is supported?
GA4. You specify the measurement ID and which events should be sent.
Is personal data sent to GA4?
No. You control which events and parameters are sent and should not include personal data.

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